The world's first major documentary film to expose the devastating impact of overfishing on our oceans will be released nationwide on Friday 12th June 2009. It paints a compelling picture of how fishing industries internationally are taking advantage of the seas, with catastrophic consequences on the world’s fish supplies. As a leading Sushi player of sustainably sourced fish, Your Sushi is proud to support the UK release of the film, a small independently made documentary based on the book of the same name by respected environmental journalist Charles Clover.

• TAKE the End of the Line PLEDGE to show your support for this campaign and claim your 2 hectares of ocean.
• ASK where the fish you are buying has been caught and CHOOSE fish from sustainable sources to ensure that tomorrow's generations continue to enjoy the oceans riches.
• SPREAD the word and grow the campaign.

Easy ways to help the sea recover:

1. Choose sustainable seafood - Visit www.fishonline.org for advice on how to buy fish from sustainable fisheries and avoid over-fished species from unsustainable and damaging fisheries.

2. Take only memories, leave only footprints - on holiday don't be tempted by souvenirs made from sea creatures unless you know they are a by-product of a local fishery.

3. Take only photos. leave only bubbles - when diving or snorkeling never stand on the reef, kick up sand or hang on to coral heads which can take over 100 years to grow.

4. Turn the tide on litter - rubbish pollutes our beaches and entangles marine life. Always put rubbish in a bin or take it home. If you are interested in joining your local Beachwatch event or adopting a beach visit www.adoptabeach.org.uk

5. Think before you flush - all drains lead to the sea so don't flush cotton bud sticks, sanitary waste or toxic products down the toilet.

6. Say no to packaging - avoid over-packaged goods and reuse your plastic bags.

7. Reduce your carbon footprint and stop climate chaos - get on your bike, choose a fuel efficient car, use public transport and limit your international flights to reduce your carbon emissions.

8. Think global, act local - buy British or even better, local produce, and reduce the air miles and emissions linked with your weekly shop. Where possible, buy organic and environmentally friendly products.

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